In March 2004 WYCO was making a major move with their format. Moving away from Hot AC/CHR they were headed toward a Rock Hits format. All weekend long they stunted playing a wide variety of music, and Monday morning debuted “Rockit 107.9.”
June 1, 2006
After the New Radio Group took over WLRK a name change and format tweak was in place to mark the take over. At midnight on June 1st, the official transfer of control was made from Seehafer to NRG. At noon on June 1st, “Big Cheese 107.9” debuted.
After running a mix of new and classic rock for several years Cumulus decided a change was in store for WJLW. 106.7 the Eagle ended with an hour of the Eagles. After a few days of stunting with construction sounds 106.7 the Zone Debuted.
NRG decided they wanted their country station, WYTE located on a better signal. At midnight on August 1st, 2006, WYTE (Country) and WLJY (Soft AC) traded frequencies. WYTE now on 106.5 and WYTE on 96.7.
WUSP was sold to Don Seehafer. On March 5th the former Alternative format “Free the Music” was ended and the station sat with dead air for a little over 24 hours as equipment was moved and setup. On March 6th the new oldies format stated abruptly during the 3pm hour.
After Cumulus bought WPCK/WPKR, they decided to split up the country simulcast. 104.9 started broadcasting from a new tower, and on a Friday evening, started stunting with a large variety of music. On Monday, November, 10th?, 2003 at 10:49AM, Cumulus was to debut the new format. What would it be? The format did not change as WPCK stayed with country, this was just the formal split of the two stations, as WPCK became “Kicks 104.9.”
After dumping a jazz format for a second time WBJZ tries something new. This time it is a CHR format with gold mixed in. “Magic 104” took the airwaves in the fox valley at 3pm on April 3rd and uses some of the same jingles that 103.9 used when they were known as “Magic 104.”
March 15, 2009
In need of an hour of programming to fill some time before launching a local CHR format, 104.7 WBJZ played an hour of Spanish music to statisfy a few Radio Geeks on Red and Nater. At 11pm the Spanish music started and at Midnight WBJZ offically dumps the Dial Global Hits Now format in favor of a locally programmed format.
WAUH was planning some music and personality changes to take place on October, 6th, 2003 at midnight. Some rumors on our message board suggested they would pick up WBJZ’s old Jazz and Blues format, well the station decided to do that, for about 25 minutes at midnight. Hear the transition from the old WAUH to Jazz to the revamped WAUH.
A rumor on our message board was a post of a memo saying that WPKR was going to flip to an all Garth Brooks format. Well this rumor proved to be truth, and WPKR/WPCK indeed went to an all Garth Brooks format for the memorial day weekend. At Friday, August, 29th, 2003 at 3PM “Garth 99.5 debuted.
Announcement of Garth 99.5
The stunt was in place for a few reasons, one showing Cumulus’s formal takeover of the stations, perhaps just a Memorial day weekend stunt, as it ended Tuesday Morning, and just some hype that “Garth” would be the 3-7PM host on the station. At 3PM that Tuesday, The Zack and Garth show debuted on WPKR, only it was not Garth Brooks.
Zac and Garth Debut on WPKR
Cumulus Media decided it was time to rebrand WPKR from being know just as “WPKR” to “99.5 the Wolf.” A weekend of stunting with wolf themed songs and sports clips lead to this change.
NRG’s AC format “Northern Lites 96 WMQA” came to an end in favor of Oldies from Jones on August 29th. This change was made to have a better format fit in Northern Wisconsin with the older listener. At 10am oldies started on the new “Oldies 95.9.”